Copy & Content

Copy & Content is where strategy takes shape. I create words and visuals that reflect your brand and connect with the people you want to reach. Everything is considered and aligned with your brand's strategy, from tone and language to imagery and format, so your message feels clear and consistent.

I focus on how things look, sound, and come across, combining copy and visual content for websites, social media, and campaigns. I work in English, Dutch, and Spanish, adapting tone and content to different markets and audiences.

Copy

For brands that want clear, well-written texts that sound natural and fits their audience.

  • Website copy
  • Social media copy
  • SEO-focused texts
  • Ad copy (Meta & LinkedIn)

Visuals

For brands that want visual content that feels considered, consistent, and recognisable.

  • Social media visuals
  • Campaign visuals
  • Image selection & editing
  • Feed layout & consistency

Cross channel

For brands that want their copy and visuals to work together across different channels.

  • Cross-channel campaigns
  • Adaptation per platform
  • Paid social campaigns
  • Consistent look and feel

I stay close to the process and to my clients, communicating clearly and adjusting as we go. This way, we work together towards content that feels right and relevant.

What this phase includes

Depending on your needs, this phase may include website copy, social media copy, campaign messaging, visual content, and cross-channel content creation. Everything is shaped to fit your brand, audience, and the channel it’s used on.

From strategy to execution

If you want, I can take responsibility for publishing and implementation. From delivering copy and visuals to managing content calendars, websites, and social media, we flow naturally into the next phase: Publishing & Management.